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The Effects of Religiosity in Ads Toward Brand Image

Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of...

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Bibliographic Details
Published in:	Jurnal Komunikasi: Malaysian Journal of Communication
Main Author:	Harun M.F.; Fadly F.V.A.M.; Abdullah N.N.N.; Albakry N.S.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171307228&doi=10.17576%2fJKMJC-2023-3902-07&partnerID=40&md5=d292b67ac01a1b3dc7eea4a719b55518

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