The Effects of Religiosity in Ads Toward Brand Image
Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of...
| Published in: | Jurnal Komunikasi: Malaysian Journal of Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171307228&doi=10.17576%2fJKMJC-2023-3902-07&partnerID=40&md5=d292b67ac01a1b3dc7eea4a719b55518 |