Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)

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Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)

Purpose: This study aims to ascertain consumption values of Muslim tourists, attitudes, satisfaction and loyalty towards a Muslim-friendly accommodation, which has gained recognition from the Malaysian Government. Subsequently, an overall Muslim-friendly image was examined as a moderating variable w...

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Bibliographic Details
Published in:	Journal of Islamic Marketing
Main Author:	Osman I.; Junid J.; Ali H.; Buyong S.Z.; Syed Marzuki S.Z.; Othman N.
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169687125&doi=10.1108%2fJIMA-09-2022-0245&partnerID=40&md5=198c0c50b3a035e445c34569335149ea

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