Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)
Purpose: This study aims to ascertain consumption values of Muslim tourists, attitudes, satisfaction and loyalty towards a Muslim-friendly accommodation, which has gained recognition from the Malaysian Government. Subsequently, an overall Muslim-friendly image was examined as a moderating variable w...
| Published in: | Journal of Islamic Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169687125&doi=10.1108%2fJIMA-09-2022-0245&partnerID=40&md5=198c0c50b3a035e445c34569335149ea |