Chetti Malacca: exploring millennials consumption intention of Peranakan Indian ethnic cuisine
Chetti ethnic are the minority ethnic roots in Malacca, Malaysia. Despite their historical significance in the creation of Malaysia’s multi-ethnic culture, the Indian Peranakans (also known as the Chettis) are hardly recognised even among locals. Although millennials represent a significant market s...
| Published in: | Asian Ethnicity |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165449463&doi=10.1080%2f14631369.2023.2238620&partnerID=40&md5=b5a2648f12113d327c04612b9ddfe351 |