Role of Family and Survival Strategies of Micro-Family Food Business during COVID-19 Pandemic

This study aimed to investigate the challenges faced, and strategies adopted by micro-family food businesses (MFFB) in Malaysia and examine the family's role in managing such businesses during the COVID-19 crisis. A qualitative research approach was employed, using semi-structured interviews wi...

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Bibliographic Details
Published in:Journal of Tourism and Services
Main Author: Azman A.B.; Majid M.A.A.
Format: Article
Language:English
Published: Center for International Scientific Research of VSO and VSPP 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164349938&doi=10.29036%2fjots.v14i26.489&partnerID=40&md5=b666f6b2f89d2fa33b58f7049d798f52

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