OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS

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OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS

Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destination branding. Design – A quantitative research design was used...

書目詳細資料
發表在:	Tourism and Hospitality Management
主要作者:	Zarhari N.A.A.; Mat Som A.P.; Azinuddin M.; Hanafiah M.H.
格式:	Article
語言:	English
出版:	University of Rijeka 2023
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164037646&doi=10.20867%2fthm.29.2.9&partnerID=40&md5=49744e2eab5c90b9d3e99ad95a8f3ad6

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