INFORMATION COMMERCE (i-COMMERCE) USAGE AND PURCHASE DECISIONS AMONG UNIVERSITY STUDENTS DURING COVID-19; [KORIŠTENJE INFORMACIJSKE TRGOVINE (i-COMMERCE) I ODLUKA O KUPOVINI TIJEKOM PANDEMIJE COVID-19 MEĐU SVEUČILIŠNIM STUDENTIMA]

INFORMATION COMMERCE (i-COMMERCE) USAGE AND PURCHASE DECISIONS AMONG UNIVERSITY STUDENTS DURING COVID-19; [KORIŠTENJE INFORMACIJSKE TRGOVINE (i-COMMERCE) I ODLUKA O KUPOVINI TIJEKOM PANDEMIJE COVID-19 MEĐU SVEUČILIŠNIM STUDENTIMA]

Purpose – The purpose of this paper is to examine the relationship between information commerce usage and purchase decisions made by university students during the COVID-19 pandemic. Design/Methodology/Approach – Survey questionnaires were distributed to students at public and private universities t...

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Bibliographic Details
Published in:Market-Trziste
Main Author: Daud N.M.; Hashim R.N.H.F.R.M.; Asri A.I.Y.; Azmaruza N.H.M.; Azizi S.A.Z.S.
Format: Article
Language:English
Published: University of Zagreb, Faculty of Economics and Business Zagreb 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163215667&doi=10.22598%2fmt%2f2023.35.1.77&partnerID=40&md5=da1c9ca58247448d757b16c249802371

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