INFORMATION COMMERCE (i-COMMERCE) USAGE AND PURCHASE DECISIONS AMONG UNIVERSITY STUDENTS DURING COVID-19; [KORIŠTENJE INFORMACIJSKE TRGOVINE (i-COMMERCE) I ODLUKA O KUPOVINI TIJEKOM PANDEMIJE COVID-19 MEĐU SVEUČILIŠNIM STUDENTIMA]
Purpose – The purpose of this paper is to examine the relationship between information commerce usage and purchase decisions made by university students during the COVID-19 pandemic. Design/Methodology/Approach – Survey questionnaires were distributed to students at public and private universities t...
| 出版年: | Market-Trziste |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
University of Zagreb, Faculty of Economics and Business Zagreb
2023
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85163215667&doi=10.22598%2fmt%2f2023.35.1.77&partnerID=40&md5=da1c9ca58247448d757b16c249802371 |