Understanding tour operators’ perception and behaviour towards shopping streets: a qualitative perspective
Purpose: The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour operator’s (TO) perspective. This paper aims to investigate TOs’ perceptions and attitudes towards packaging Tuan...
Published in: | International Journal of Tourism Cities |
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Main Author: | Baharum B.; Zahari M.S.M.; Hanafiah M.H.; Bashir M.A.A. |
Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2023
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85160654383&doi=10.1108%2fIJTC-10-2022-0238&partnerID=40&md5=61b0f321cd4b35eeb1fa2155f035ad2e |
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