Understanding tour operators’ perception and behaviour towards shopping streets: a qualitative perspective

Purpose: The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour operator’s (TO) perspective. This paper aims to investigate TOs’ perceptions and attitudes towards packaging Tuan...

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Bibliographic Details
Published in:International Journal of Tourism Cities
Main Author: Baharum B.; Zahari M.S.M.; Hanafiah M.H.; Bashir M.A.A.
Format: Article
Language:English
Published: Emerald Publishing 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85160654383&doi=10.1108%2fIJTC-10-2022-0238&partnerID=40&md5=61b0f321cd4b35eeb1fa2155f035ad2e