Smartphones Online Marketing: A Bibliometric and Visualized Analysis

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Smartphones Online Marketing: A Bibliometric and Visualized Analysis

Smartphones and high-speed network connections allow businesses to deliver information to customers faster and more efficiently than ever before. This study analyses the most-cited articles on smartphone online marketing. A bibliometric mapping analysis was used to search for articles related to sma...

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Bibliographic Details
Published in:	International Journal of Interactive Mobile Technologies
Main Author:	Suki N.M.; En Y.J.; Suki N.M.; Hanafi S.R.M.
Format:	Article
Language:	English
Published:	International Association of Online Engineering 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85158090355&doi=10.3991%2fijim.v17i08.39217&partnerID=40&md5=a27c7ddc7cc5efd425deb2bb0d340026

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