Smartphones Online Marketing: A Bibliometric and Visualized Analysis
Smartphones and high-speed network connections allow businesses to deliver information to customers faster and more efficiently than ever before. This study analyses the most-cited articles on smartphone online marketing. A bibliometric mapping analysis was used to search for articles related to sma...
| Published in: | International Journal of Interactive Mobile Technologies |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85158090355&doi=10.3991%2fijim.v17i08.39217&partnerID=40&md5=a27c7ddc7cc5efd425deb2bb0d340026 |