Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors; [Halangan Pengurusan Rantaian Bekalan di Pasaran Antarabangsa untuk Francaisor Makanan dan Minuman di Malaysia]
Supply chain management activities are becoming increasingly important to maintain efficient operations for franchisors in international markets. However, there are gaps related to barriers that affect these activities. Thus, the aim of this research is to explore the barriers experienced by Malaysi...