Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial le...

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Published in:Sustainability (Switzerland)
Main Author: Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
Format: Article
Language:English
Published: MDPI 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149975239&doi=10.3390%2fsu15054301&partnerID=40&md5=00e1f8a772234cba421238138ed04919
id 2-s2.0-85149975239
spelling 2-s2.0-85149975239
Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
2023
Sustainability (Switzerland)
15
5
10.3390/su15054301
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149975239&doi=10.3390%2fsu15054301&partnerID=40&md5=00e1f8a772234cba421238138ed04919
This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them. © 2023 by the authors.
MDPI
20711050
English
Article
All Open Access; Gold Open Access
author Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
spellingShingle Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
author_facet Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
author_sort Kamarudin M.K.; Mohamad Norzilan N.I.; Mustaffa F.N.A.; Khidzir M.; Alma’amun S.; Nor Muhamad N.H.; Abu-Hussin M.F.; Noor Zainan N.I.; Abdullah A.H.; Samat-Darawi A.B.
title Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
title_short Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
title_full Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
title_fullStr Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
title_full_unstemmed Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
title_sort Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
publishDate 2023
container_title Sustainability (Switzerland)
container_volume 15
container_issue 5
doi_str_mv 10.3390/su15054301
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149975239&doi=10.3390%2fsu15054301&partnerID=40&md5=00e1f8a772234cba421238138ed04919
description This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them. © 2023 by the authors.
publisher MDPI
issn 20711050
language English
format Article
accesstype All Open Access; Gold Open Access
record_format scopus
collection Scopus
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