Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia
This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial le...
Published in: | Sustainability (Switzerland) |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
MDPI
2023
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149975239&doi=10.3390%2fsu15054301&partnerID=40&md5=00e1f8a772234cba421238138ed04919 |