Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis

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Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis

This study aims to identify the determinants of eco-labelled food product buying behaviour in the Malaysian context. This research develops a comprehensive model proposing that ethical self-efficacy is the moderator, and TPB constructs are the mediators to test empirically. Data were gathered throug...

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Bibliographic Details
Published in:	Sustainability (Switzerland)
Main Author:	Alam S.S.; Wang C.-K.; Masukujjaman M.; Ahmad I.; Lin C.-Y.; Ho Y.-H.
Format:	Article
Language:	English
Published:	MDPI 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148041771&doi=10.3390%2fsu15032474&partnerID=40&md5=9d1640fa8ed3bea6183c1f88b86c9082

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