Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
This study aims to identify the determinants of eco-labelled food product buying behaviour in the Malaysian context. This research develops a comprehensive model proposing that ethical self-efficacy is the moderator, and TPB constructs are the mediators to test empirically. Data were gathered throug...
| Published in: | Sustainability (Switzerland) |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85148041771&doi=10.3390%2fsu15032474&partnerID=40&md5=9d1640fa8ed3bea6183c1f88b86c9082 |