Electronic word-of-mouth model on customers' online purchase intention with multi-group approach digital services
Electronic word-of-mouth (eWOM) communication is a part of a digital marketing strategy that has been used for a long time. This study examines the influence of eWOM of information on customers' online purchase intentions in social media and shopping websites. According to the results, the info...
| Published in: | International Journal of Business Innovation and Research |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85147515387&doi=10.1504%2fIJBIR.2020.10038351&partnerID=40&md5=68aa7a62f55822a748fee5292bf71d4c |