The impact of social media advertising features on the purchase intention of the Malay millennial consumer
Social media is frequently utilised as a platform for marketing and advertising. As such, businesses invest a lot of time, money, and resources in social media advertising. However, there is always a challenge in designing social media advertising that successfully attracts people and motivates them...
| Published in: | SEARCH Journal of Media and Communication Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Taylor's University Lakeside Campus
2022
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85147148812&partnerID=40&md5=08b7d3be1ede23d3a35c116c893d06b8 |