Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

QR Code

Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

The study aims to determine the factors affecting the usage intention of AI technology in the hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self-efficacy within some relationships. This is a quantitative study applying a cross-sectional online survey techni...

Full description

Bibliographic Details
Published in:	Journal of Quality Assurance in Hospitality and Tourism
Main Author:	Alam S.S.; Masukujjaman M.; Mohamed Makhbul Z.K.; Helmi Ali M.; Ahmad I.; Al Mamun A.
Format:	Article
Language:	English
Published:	Routledge 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

Similar Items

Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith
by: Rahman M.K.; Rana M.S.; Ismail M.N.; Muhammad M.Z.; Hoque M.N.; Jalil M.A.
Published: (2022)

Help me tripadvisor! examining the relationship between tripadvisor e-WOM attributes, trusts towards online reviews and travellers behavioural intentions
by: Mahat N.Z.D.; Hanafiah M.H.
Published: (2020)

Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
by: Alam S.S.; Wang C.-K.; Masukujjaman M.; Ahmad I.; Lin C.-Y.; Ho Y.-H.
Published: (2023)

Enabling Education Everywhere: How artificial intelligence empowers ubiquitous and lifelong learning
by: Masrek, et al.
Published: (2024)

Enabling Education Everywhere: How artificial intelligence empowers ubiquitous and lifelong learning
by: Masrek, et al.
Published: (2024)

Factors influencing visual electronic word of mouth (e-WOM) on restaurant experience
by: Abdullah D.; Hambali M.E.R.M.; Kamal S.B.M.; Din N.; Lahap J.
Published: (2016)

HERITAGE TOURISM: A DISABLED PERSON'S RIGHTS TO ENGAGE IN SOCIAL ACTIVITY
by: Zahari N.F.; Kamarudin H.; Zawawi Z.A.; Rashid R.A.; Bahari M.M.
Published: (2023)

Predictors of employee engagement in Malaysia, and the moderating effects of job demands and total reward
by: Ayob A.L.; Mat Nor N.
Published: (2019)

From user engagement to app love: Investigating the antecedents and consequences of third-party travel app usage
by: Wiyata, et al.
Published: (2024)

Unveiling the Influence of Subjective Norms on Flood Preparedness Among Household Renters: The Moderating Effect of Trust in Public Protection
by: Ridzuan M.R.; Razali J.R.; Ju S.-Y.; Abd Rahman N.A.S.; Kong L.-K.
Published: (2024)

Green tourism during the COVID-19 pandemic: Health protocol moderation analysis
by: Saputra A.R.P.; Iswara D.; Azman M.N.A.; Hajimia H.
Published: (2022)

Enabling Social Entrepreneurship for the Disabled
by: Abd Hamid, et al.
Published: (2023)

Enabling Social Entrepreneurship for the Disabled
by: Abd Hamid, et al.
Published: (2023)

Religious-based ethics and buy-now-pay-later re-usage intention among Muslim consumers in Indonesia and Malaysia: a commitment-trust theory perspective
by: Aji H.M.; Husin M.M.; Othman A.K.; Hidayat A.; Wan Rashid W.E.
Published: (2024)

DO YOU TRUST OUR PUBLIC PROTECTION? EXPLORING ITS MODERATING EFFECT IN THE RELATIONSHIP BETWEEN PERCEIVED SUSCEPTIBILITY AND FLOOD PREPAREDNESS INTENTION
by: Ridzuan M.R.; Razali J.R.; Ju S.-Y.; Rahman N.A.S.A.; Kong L.-K.; Yusof N.M.
Published: (2024)

IOT-Enabled Vacuum Cleaner Using Arduino
by: Shariffudin S.S.; Abdul Razak M.B.; Mohamad Saad P.S.; Hashim H.; Mamat M.H.
Published: (2023)

IoT-Enabled Automatic Plant Watering System
by: Damia Mohamad Razam N.H.; Sara Rais S.
Published: (2023)

AI in Action: Unveiling Factors Influencing AI and Human Collaboration in Malaysian Academic Libraries
by: Aman F.; Zakaria N.
Published: (2024)

Designing a Chatbot-Enabled Laptop Diagnostic Assistant
by: Muhamad Sapiee M.H.; Mokhtar R.; Abd Rahman M.; Mutalib S.; Suhaimi A.
Published: (2022)

Enabling the Built Environment for Sustainable Living and Climate Resilience
by: Goh, et al.
Published: (2024)

Consumer acceptance of RFID-enabled services in validating Halal status
by: Norman A.A.; Nasir M.H.N.Md.; Fauzi S.S.M.; Azmi M.
Published: (2009)

Introduction to halal hospitality and islamic tourism
by: Michael Hall C.; Razak N.H.A.; Prayag G.
Published: (2019)

Government policies, financial scopes and technological usages for agricultural development and post-harvest loss reduction in Algeria
by: Tria D.; Alghorbany A.; Bin Muhamad A.I.; Alam M.M.
Published: (2020)

Portfolio of IT investment and organisational performance. Moderating role of decentralised decision making
by: Mohamad A.; Li P.; Alam N.; Zainuddin Y.
Published: (2020)

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
by: Alsharif A.H.; Salleh N.Z.M.; Hashem E A.R.; Khraiwish A.; Putit L.; Arif L.S.M.
Published: (2023)

Innovation in business with social cohesion and interpersonal trust
by: Wan Rashid W.E.; Razak N.A.; Zainon S.
Published: (2020)

An evaluation framework of trust aware recommender system
by: Masrom S.; Khairuddin N.; Abdul Rahman A.; Azizan A.; Rahman A.S.A.
Published: (2018)

Sentimental Value on Medical Tourism: A Social Congruence Theory Perspective
by: Gunawan S.; Ratnasari R.T.; Alam A.; Ismail S.
Published: (2023)

Advancing Pre-Hospital Emergency Medical Services: An AI-Powered Approach to Voice-Activated Technologies
by: Azman N.A.; Abdullah S.; Mohamad Hadis N.S.; Faiza Z.; Hamid S.A.; Azmin A.
Published: (2024)

Tidal of Malacca Straits From AIS Data
by: Mustaffa M.; Amirah E.N.; Ahmad S.; Aini N.A.; Ghazali R.
Published: (2024)

Sharia Parameters for Cash Trust Hibah Implementation in Malaysia
by: Moidin, et al.
Published: (2023)

Design for trust: An exploration of the challenges and opportunities of bitcoin users
by: Sas C.; Khairuddin I.E.
Published: (2017)

"Seeing is not believing but interpreting", inducing trust through institutional symbolism: A conceptual framework for online trust building in a web mediated information environment
by: Ibrahim E.N.M.; Md Noor N.L.; Mehad S.
Published: (2007)

Green procurement in construction: Analysis of the readiness level and key catalyst among construction enablers
by: Razali N.; Khalil N.; Mohamad Bohari A.A.; Husin H.N.
Published: (2021)

Automated nutrient screening system enables high-throughput optimisation of microalgae production conditions
by: Radzun K.A.; Wolf J.; Jakob G.; Zhang E.; Stephens E.; Ross I.; Hankamer B.
Published: (2015)

Real-Time Hardware-In-The-Loop Simulation of IoT-Enabled Mini Water Treatment plant
by: Miskon M.T.; Hilmey Makmud M.Z.; Zacharee M.; Abd Rahman A.B.
Published: (2024)

The implementation of artificial intelligence (AI) in the Malaysia construction industry
by: Mohamed M.A.; Ahmad A.B.; Mohamad D.
Published: (2021)

AI Opportunities and Risks for Students' Decision-Making Skill
by: Maqbali S.B.A.; Tahir N.M.
Published: (2024)

Public trust on the integrity of Royal Malaysia Police: better or worse
by: Yahya A.H.; Khamis K.A.; Zakaria Z.
Published: (2023)

Exploring trust in bitcoin technology: A framework for HCI research
by: Sas C.; Khairuddin I.E.
Published: (2015)