Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

The study aims to determine the factors affecting the usage intention of AI technology in the hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self-efficacy within some relationships. This is a quantitative study applying a cross-sectional online survey techni...

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Bibliographic Details
Published in:Journal of Quality Assurance in Hospitality and Tourism
Main Authors: Alam S.S., Masukujjaman M., Mohamed Makhbul Z.K., Helmi Ali M., Ahmad I., Al Mamun A.
Format: Article
Language:English
Published: Routledge 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

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