Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia
Technology without doubt is one of the important elements to be considered for a vital change these days. The Small-to-Medium Enterprises (SMEs), especially in the agricultural sector are not an exception and faced numerous challenges in technology, particularly in digital marketing. It becomes wors...
Published in: | Journal of Advanced Research in Applied Sciences and Engineering Technology |
---|---|
Main Author: | Othman Z.; Abu N.H.; Shafie S.; Zaman N.B.K.; Alias E.F.; Yahaya W.A.J.W. |
Format: | Article |
Language: | English |
Published: |
Penerbit Akademia Baru
2022
|
Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144181436&doi=10.37934%2faraset.28.3.312319&partnerID=40&md5=f34a582fd8ff86915efaba81c6afdd3d |
Similar Items
-
Mobile Marketing Training towards Increasing Business: A Case Study of Agri-Food Micro-Enterprises
by: Othman Z.; Zaman N.B.K.; Abu N.H.; Abdullah S.; Alias E.F.; Jahroh S.
Published: (2024) -
Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement
by: Al Halbusi H.; Alhaidan H.; Abdelfattah F.; Ramayah T.; Cheah J.-H.
Published: (2024) -
The perspectives of street food traders on foreign worker dependency during the COVID-19 pandemic
by: May R.Y.Y.; Abdul Latip M.S.
Published: (2021) -
We “meme” business: Exploring Malaysian youths’ interpretation of internet memes in social media marketing
by: Chuah K.-M.; Kahar Y.M.; Ch’ng L.-C.
Published: (2020) -
Boutique Library Characteristics and Social Media Marketing as a Moderator in Fostering Sustainability in Malaysian Boutique Libraries
by: Rahman, et al.
Published: (2024)