Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia

Technology without doubt is one of the important elements to be considered for a vital change these days. The Small-to-Medium Enterprises (SMEs), especially in the agricultural sector are not an exception and faced numerous challenges in technology, particularly in digital marketing. It becomes wors...

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Bibliographic Details
Published in:Journal of Advanced Research in Applied Sciences and Engineering Technology
Main Author: Othman Z.; Abu N.H.; Shafie S.; Zaman N.B.K.; Alias E.F.; Yahaya W.A.J.W.
Format: Article
Language:English
Published: Penerbit Akademia Baru 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144181436&doi=10.37934%2faraset.28.3.312319&partnerID=40&md5=f34a582fd8ff86915efaba81c6afdd3d