THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION
This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malaysi...
| Published in: | Enlightening Tourism |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Huelva
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134741586&doi=10.33776%2fet.v12i1.5427&partnerID=40&md5=1413b1838a4fb7b1385c483faf2d381e |