THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION

This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malaysi...

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Bibliographic Details
Published in:Enlightening Tourism
Main Author: Hanafiah M.H.; Zain A.M.; Asyraf M.A.; Makhasi G.Y.M.
Format: Article
Language:English
Published: Universidad de Huelva 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134741586&doi=10.33776%2fet.v12i1.5427&partnerID=40&md5=1413b1838a4fb7b1385c483faf2d381e

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134741586&doi=10.33776%2fet.v12i1.5427&partnerID=40&md5=1413b1838a4fb7b1385c483faf2d381e

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