The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

QR Code

The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financi...

Full description

Bibliographic Details
Published in:	Jurnal Komunikasi: Malaysian Journal of Communication
Main Author:	Sharipudin M.-N.S.; Hassim N.; Ayub S.H.; Fam K.-S.; Mohammed R.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134570595&doi=10.17576%2fJKMJC-2022-3802-11&partnerID=40&md5=ae3d88d0f7de994b980810a5bb07cd67

Similar Items

Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
by: Sharipudin M.-N.S.; Hassim N.; Ayub S.H.; Fam K.-S.; Meekaewkunchorn N.
Published: (2023)

EXPLORING MISSING LEARNING PHENOMENON IN PRESCHOOL SETTINGS DURING COVID-19 PANDEMIC: TEACHERS’ PERSPECTIVES
by: Mazlan N.H.; Adnan W.H.; Ayub S.H.; Zeki M.Z.
Published: (2024)

EXPLORING MISSING LEARNING PHENOMENON IN PRESCHOOL SETTINGS DURING COVID-19 PANDEMIC: TEACHERS' PERSPECTIVES
by: Mazlan, et al.
Published: (2024)

The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization
by: Tóth Z.; Józsa L.; Huszárik E.S.; Fam K.-S.; Sharipudin M.-N.S.; Ayub S.H.
Published: (2024)

Portfolio of IT investment and organisational performance. Moderating role of decentralised decision making
by: Mohamad A.; Li P.; Alam N.; Zainuddin Y.
Published: (2020)

Computational approach for roles selection via integrated multi-criteria decision making
by: Yusof Y.H.H.M.; Arshah R.A.; Romli A.
Published: (2024)

A Sensitivity Analysis for Roles Selection in Hybrid Multi-Criteria Decision Making
by: Yusof Y.H.H.M.; Romli A.; Arshah R.A.; Aziz A.A.
Published: (2023)

Decision Making Toward Sustainable Material during Planning Stage at Construction in Seberang Perai Tengah Pulau Pinang
by: Musir A.A.; Azlan A.F.; Karim N.A.; Hassan S.H.; Nasir S.R.M.
Published: (2023)

Sentiment Analysis of Depression Illness during Covid-19 in Social Media: A Preliminary Study
by: Nazir N.I.; Zainuddin N.; Selamat A.
Published: (2022)

Immersive Experience during Covid-19: The Mediator Role of Alternative Assessment in Online Learning Environment
by: Ong M.H.A.; Yasin N.M.; Ibrahim N.S.
Published: (2021)

Distribution of Zakat during Pandemic COVID-19 in the State of Perak: An analytical studies from the perspective of Maqasid Al-Shariah
by: Noor, et al.
Published: (2023)

Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
by: Nilashi M.; Yadegaridehkordi E.; Samad S.; Mardani A.; Ahani A.; Aljojo N.; Razali N.S.; Tajuddin T.
Published: (2020)

The perspectives of street food traders on foreign worker dependency during the COVID-19 pandemic
by: May R.Y.Y.; Abdul Latip M.S.
Published: (2021)

THE GENERATIONAL OF AGEING IN PLACE DECISION-MAKING PREFERENCES IN MALAYSIA
by: Ismail H.; Rashid R.A.; Halil N.H.A.; Halil F.M.; Jiram W.R.A.
Published: (2024)

AI Opportunities and Risks for Students' Decision-Making Skill
by: Maqbali S.B.A.; Tahir N.M.
Published: (2024)

Media literacy and parent’s acceptance of the COVID-19 vaccination for children
by: Ambikapathy M.; Hamid M.K.A.
Published: (2024)

Fostering Corporate Resilience: Assessing Risk Management Committee Effectiveness in Malaysia's Telecommunication and Media Sector Pre- and During the COVID-19
by: Rimin F.; Beli S.R.; Harbi A.; Bujang I.; Said J.
Published: (2024)

Role of Family and Survival Strategies of Micro-Family Food Business during COVID-19 Pandemic
by: Azman A.B.; Majid M.A.A.
Published: (2023)

The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization
by: Toth, et al.
Published: (2024)

The Application of Z-Numbers in Fuzzy Decision Making: The State of the Art
by: Alam N.M.F.H.N.B.; Ku Khalif K.M.N.; Jaini N.I.; Gegov A.
Published: (2023)

Adolescent's strategies and reverse influence in family food decision making
by: Othman M.; Boo H.C.; Wan Rusni W.I.
Published: (2013)

THE ROLES OF ENTREPRENEURIAL SKILLS, FINANCIAL LITERACY, AND DIGITAL LITERACY IN MAINTAINING MSMEs DURING THE COVID-19 PANDEMIC
by: Yanto H.; Kiswanto; Baroroh N.; Hajawiyah A.; Rahim N.M.
Published: (2022)

Rising to the Challenges of the Malaysian Business Events Industry from Experts’ Perspective: Emerging Themes during COVID-19
by: Nasir H.M.; Alagas E.N.; Ismail K.
Published: (2023)

Generalized fuzzy number and graph theory matrix approach in fuzzy decision making of smartphone selection
by: Bakar S.A.; Fauzi N.S.; Rahman K.A.
Published: (2021)

Z-number valuation using fuzzy Delphi method for COVID-19 vaccine selection decision in Malaysia
by: Mokhtar M.; Tarmudi Z.; Nordin N.S.; Suhadak N.
Published: (2024)

THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION
by: Hanafiah M.H.; Zain A.M.; Asyraf M.A.; Makhasi G.Y.M.
Published: (2022)

Social Media Text Analysis on Public’s Sentiments of Covid-19 Booster Vaccines
by: Kristian Y.; Yesenia A.V.; Safina S.; Pravitasari A.A.; Sari E.N.; Herawan T.
Published: (2023)

Defuzzification of Intuitionistic Z-Numbers for Fuzzy Multi Criteria Decision Making
by: Nik Badrul Alam N.M.F.H.; Ku Khalif K.M.N.; Jaini N.I.; Abu Bakar A.S.; Abdullah L.
Published: (2022)

Entropy Measures for Interval Neutrosophic Vague Sets and Their Application in Decision Making
by: Hashim H.; Abdullah L.; Al-Quran A.; Awang A.
Published: (2021)

Understanding adolescents premarital sexual decision making: A preliminary study
by: Shahid K.H.M.; Ah S.H.A.B.; Wahab H.A.; Singh H.K.A.L.
Published: (2017)

A questionnaire-based survey on depression and anxiety among rheumatology patients during the covid-19 pandemic: Patient’s perspective
by: Lim S.L.; Tay V.Y.; Bhullar A.; Baharuddin H.; Ch’ng S.S.; Yusoof H.M.; Zain M.M.; Rosman A.
Published: (2021)

Undi18: The Impact of Media Literacy towards Decision to Vote
by: Hassan M.S.; Sah Allam S.N.; Meerangani K.A.; Sultan Mohideen R.; Daud M.A.
Published: (2024)

Effective Community Participation in Planning and Operational Decision-Making in Iskandar Malaysia: A Qualitative In-Depth Interview Study
by: Zanudin K.; Ngah I.; Misnan S.H.; Bidin Z.A.
Published: (2022)

Hesitant Fermatean fuzzy Bonferroni mean operators for multi-attribute decision-making
by: Wang Y.; Ma X.; Qin H.; Sun H.; Wei W.
Published: (2024)

The importance of behavioural judgment and decision-making towards anti-money laundering compliance
by: Jamil A.H.; Sanusi Z.M.; Isa Y.M.; Yaacob N.M.
Published: (2024)

Similarity–trust network for clustering-based consensus group decision-making model
by: Ahlim W.S.A.W.; Kamis N.H.; Ahmad S.A.S.; Chiclana F.
Published: (2022)

AN ANALYTICAL HIERARCHY PROCESS-BASED DECISION MAKING FOR SUSTAINABLE MEDICAL DEVICES DEVELOPMENT
by: Kritchanchai D.; Wahab S.N.; Tan A.; Mak T.
Published: (2022)

Decision-Making Support in Vehicle Routing Problems: A Review of Recent Literature
by: Abidin S.Z.; Jaini N.I.; Daud H.
Published: (2025)

A proposed model in fundamental of decision making process at local government level
by: Ngah K.; Zakaria Z.; Hussin Z.H.; Noordin N.; Mustaffa J.; Zool M.; Mohamed Sawal M.Z.H.
Published: (2012)

Efficiency of Online Learning during Covid-19 Pandemic
by: Omar S.N.Z.; Musa R.; Mohamad M.; Che Cob C.M.S.; Othman A.Y.; Ramli R.
Published: (2023)