The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

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The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financi...

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Bibliographic Details
Published in:	Jurnal Komunikasi: Malaysian Journal of Communication
Main Author:	Sharipudin M.-N.S.; Hassim N.; Ayub S.H.; Fam K.-S.; Mohammed R.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134570595&doi=10.17576%2fJKMJC-2022-3802-11&partnerID=40&md5=ae3d88d0f7de994b980810a5bb07cd67

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