The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective
COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financi...
| Published in: | Jurnal Komunikasi: Malaysian Journal of Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134570595&doi=10.17576%2fJKMJC-2022-3802-11&partnerID=40&md5=ae3d88d0f7de994b980810a5bb07cd67 |