The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

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The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. Design/methodology/approach: A qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the Malaysian...

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Bibliographic Details
Published in:	Journal of Hospitality and Tourism Insights
Main Author:	Hazira M.N.; Alagas E.N.; Amin M.; Zamzuri N.H.; Zairul M.M.
Format:	Article
Language:	English
Published:	Emerald Group Holdings Ltd. 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127782043&doi=10.1108%2fJHTI-09-2020-0178&partnerID=40&md5=878ac86fa84df44f4eec7db332b25f8f

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