The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. Design/methodology/approach: A qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the Malaysian...
| Published in: | Journal of Hospitality and Tourism Insights |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127782043&doi=10.1108%2fJHTI-09-2020-0178&partnerID=40&md5=878ac86fa84df44f4eec7db332b25f8f |