Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

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Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

The survival in the current market is severe because many manufacturers compete in offering various kinds of products and services. An effective strategy in product positioning can improve business sales. The application of advertising is a promoting tool to introduce and encourage potential consume...

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Bibliographic Details
Published in:	Eurasian Studies in Business and Economics
Main Author:	Jaapar N.H.; Halim A.H.A.; Abdullah S.F.S.; Yusof M.F.M.; Muhamad M.D.
Format:	Book chapter
Language:	English
Published:	Springer Science and Business Media B.V. 2022
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127778477&doi=10.1007%2f978-3-030-94036-2_15&partnerID=40&md5=cdb2481386c1e20929cc480bc8563b84

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