Islamic Advertising Revisited: Implications of Islamic Principles in Advertising
The survival in the current market is severe because many manufacturers compete in offering various kinds of products and services. An effective strategy in product positioning can improve business sales. The application of advertising is a promoting tool to introduce and encourage potential consume...
| Published in: | Eurasian Studies in Business and Economics |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Springer Science and Business Media B.V.
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127778477&doi=10.1007%2f978-3-030-94036-2_15&partnerID=40&md5=cdb2481386c1e20929cc480bc8563b84 |