Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers
The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away...
| Published in: | Sustainability (Switzerland) |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124559918&doi=10.3390%2fsu14041945&partnerID=40&md5=f3cbabfb03c05f33f498a61491cc64a1 |