The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision

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The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision

Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established. Therefore, the present study is meant to investigate online shopping factors that contribute t...

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Bibliographic Details
Published in:	Journal of Information Technology Management
Main Author:	Othman A.K.
Format:	Article
Language:	English
Published:	University of Tehran 2021
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120865832&doi=10.22059%2fJITM.2021.83234&partnerID=40&md5=1618b7be475bd79da9a9e71f9bfb63b1

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