The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision
Buying online is a trend especially for young customers aged less than 30 years old. A lot of studies have been conducted to investigate this phenomenon but hitherto no cohesive model has been established. Therefore, the present study is meant to investigate online shopping factors that contribute t...
| Published in: | Journal of Information Technology Management |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2021
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120865832&doi=10.22059%2fJITM.2021.83234&partnerID=40&md5=1618b7be475bd79da9a9e71f9bfb63b1 |