Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

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Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in...

书目详细资料
发表在:	Journal of Food Products Marketing
主要作者:	Rahman R.A.; Zahari M.S.M.; Hanafiah M.H.; Mamat M.N.
格式:	文件
语言:	English
出版:	Routledge 2021
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120717677&doi=10.1080%2f10454446.2021.1994079&partnerID=40&md5=2a32305167f08ce74b607c406198c0f0

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