Functional food consumption among older consumers in Malaysia: a Health Belief Model perspective
Purpose: Functional foods and their association with health benefits and disease risk reduction open a promising possibility for consumers to pursue a healthier lifestyle and extend their life expectancy. This study aims to investigate the effect of perceived susceptibility, perceived barriers and i...
| Published in: | British Food Journal |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108942637&doi=10.1108%2fBFJ-07-2020-0663&partnerID=40&md5=bdcac16908d540d8061b4b54004de8ff |