An analysis of cultural elements in selected festive advertisements
Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to the p...
| Published in: | Jurnal Komunikasi: Malaysian Journal of Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85104068815&doi=10.17576%2fJKMJC-2021-3701-19&partnerID=40&md5=a8ed10c840a84ad0f7fb593359f26ae0 |