Conceptual Framework on Finding Optimal Locations of Uniqlo Stores using Spatial Analysis
Location plays a crucial role in retail strategy. In this research, a new optimal location of Uniqlo in Greater Kuala Lumpur will be identified by using Spatial-MCDA. Spatial-MCDA combines spatial analysis and Multicriteria Decision Analysis (MCDA) where the spatial analysis will consider various cr...
| Published in: | IOP Conference Series: Earth and Environmental Science |
|---|---|
| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Institute of Physics Publishing
2020
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090168393&doi=10.1088%2f1755-1315%2f540%2f1%2f012082&partnerID=40&md5=9a9d67357bba928f89648575e92c3b7f |