Help me tripadvisor! examining the relationship between tripadvisor e-WOM attributes, trusts towards online reviews and travellers behavioural intentions
This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality, credibility, adoption and usefulness. Trust is...
| Published in: | Journal of Information and Organizational Sciences |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Organization and Informatics
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086929556&doi=10.31341%2fjios.44.1.4&partnerID=40&md5=153b96ba254d303bc4e352d7fa52b43a |