Reconceptualizing the advertising literacy model
Reconceptualizing the key concepts of advertising literacy is definitely crucial due to the rapid changes introduced by the digital revolution. Specific to the conceptualization and modelling of advertising literacy, not much has been discussed upon. By integrating all significant concepts and dimen...
| الحاوية / القاعدة: | International Journal of Advanced Science and Technology |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Science and Engineering Research Support Society
2020
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| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081188089&partnerID=40&md5=3b89e6a820e4081f03c00be957b1bb1a |