Reconceptualizing the advertising literacy model
Reconceptualizing the key concepts of advertising literacy is definitely crucial due to the rapid changes introduced by the digital revolution. Specific to the conceptualization and modelling of advertising literacy, not much has been discussed upon. By integrating all significant concepts and dimen...
| Published in: | International Journal of Advanced Science and Technology |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Science and Engineering Research Support Society
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081188089&partnerID=40&md5=3b89e6a820e4081f03c00be957b1bb1a |