Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
Sustainable products and their marketing have played a crucial role in developing more sustainable consumption patterns and solutions for socio-ecological problems. They have been demonstrated to significantly decrease social consumption problems. Neuromarketing has recently gained considerable popu...
| Published in: | Symmetry |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85080902589&doi=10.3390%2fsym12020305&partnerID=40&md5=f61071a52b3c3f0f02c8f81d70124551 |