Service quality in two-and three star hotels: Empirical evidence in Malaysian hotel industry

Hotel sector is regarded as one of the most competitive service sectors because of the big number of players in the sector. Thus, to stay competitive, hotels have to regard customer satisfaction as their ultimate goal. However, a question arises as whether lower rated hotels in Malaysia are also con...

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書目詳細資料
發表在:Advances in Business and Management
主要作者: Zakaria Z.; Othman A.K.; Daud N.M.; Mohamed I.S.
格式: Book chapter
語言:English
出版: Nova Science Publishers, Inc. 2011
在線閱讀:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060150067&partnerID=40&md5=9c0af1650ca789485a07f9fe7240c602

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