Assessing the effect of visual merchandising on the relationship between store image and mall choice

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Assessing the effect of visual merchandising on the relationship between store image and mall choice

This study aims to investigate the choice of consumers in choosing to shop at a shopping mall from a visual perspective. Specifically, this study aims to examine the effect of store image and visual merchandising on consumers' mall choices. 448 self-administered questionnaires were distributed...

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Bibliographic Details
Published in:	International Journal of Engineering and Technology(UAE)
Main Author:	Zainuddin A.; Ridzwan S.B.; Mohd R.; Ridzwan S.I.
Format:	Article
Language:	English
Published:	Science Publishing Corporation Inc 2018
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058380511&doi=10.14419%2fijet.v7i4.28.22585&partnerID=40&md5=94f0b884baf28b437389c2d252c7ded8

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