Assessing the effect of visual merchandising on the relationship between store image and mall choice
This study aims to investigate the choice of consumers in choosing to shop at a shopping mall from a visual perspective. Specifically, this study aims to examine the effect of store image and visual merchandising on consumers' mall choices. 448 self-administered questionnaires were distributed...
| Published in: | International Journal of Engineering and Technology(UAE) |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Science Publishing Corporation Inc
2018
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058380511&doi=10.14419%2fijet.v7i4.28.22585&partnerID=40&md5=94f0b884baf28b437389c2d252c7ded8 |