Meal pace experience, customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur

• Published in: Current Issues in Hospitality and Tourism Research and Innovations
• Main Author: Ismail H.; Amirhonarvari S.; Radzi S.M.
• Format: Book chapter
• Language: English
• Published: CRC Press 2012
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055191271&partnerID=40&md5=c6c325f3b85d364626bd98308e79494e

This study was conducted to test the effect of meal pace experience on customer satisfaction and customer revisit intention at casual dining restaurants in Kuala Lumpur. This study employed the quantitative approach and questionnaires were designed to collect the required data for testing the effect of meal pace experience. All respondents were casual dining customers. A total of 364 questionnaires were distributed while 204 questionnaires were returned to analyze the data which has been collected from the customers within casual dining restaurants at Golden Triangle area in Kuala Lumpur. The researcher has selected 20 respondents to take part in the pilot survey. The reliability test was used to measure if the questionnaire is free from random error. In this study, the simple linear regression was used to test the proposed hypotheses. The findings found that customer meal pace experience had positive relationship with customer satisfaction and customer revisit intention. © 2012 Taylor & Francis Group, London.