Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet

This research examines the relationship of Social Network Sites (SNS) with purchase intention among students who has access to the internet. A working model is proposed for this research by adapting part of Theory of Planned Behavior (TPB), social network sites as independent factor, subjective norm...

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Bibliographic Details
Published in:Current Issues in Hospitality and Tourism Research and Innovations
Main Author: Jais A.S.B.; See T.P.
Format: Book chapter
Language:English
Published: CRC Press 2012
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055182741&doi=10.1201%2fb12752-84&partnerID=40&md5=803c42656c31bed64045bfb6939f23b0