The susceptible-infected-recovered (SIR) model for viral marketing

• Published in: AIP Conference Proceedings
• Main Author: Ismail S.S.; Akil K.A.K.; Chulan M.; Sharif N.
• Format: Conference paper
• Language: English
• Published: American Institute of Physics Inc. 2017
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85036655908&doi=10.1063%2f1.5012164&partnerID=40&md5=712d37c7a4a97b57bd9ddaaddb4cc530

Viral marketing is a marketing strategy utilizes social media to spread information about a product or services provided. It is the most powerful way to share information in a short amount of time. The objective of this study is to investigate the dynamic of viral marketing within a time duration in the point of view of mathematics. This study used the epidemiological model known as Susceptible-Infected-Recovered (SIR). The model consists of a system of three differential equations with three state variables namely susceptible (S), infected (I) and recovered (R). It considers a case of SIR model with demography. Numerical experiments have been performed. The results show that viral marketing reaches its peak within two days. The online messages shared will become higher if the initial number of the infected individual has been increased. © 2017 Author(s).