The susceptible-infected-recovered (SIR) model for viral marketing

Viral marketing is a marketing strategy utilizes social media to spread information about a product or services provided. It is the most powerful way to share information in a short amount of time. The objective of this study is to investigate the dynamic of viral marketing within a time duration in...

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Bibliographic Details
Published in:AIP Conference Proceedings
Main Author: Ismail S.S.; Akil K.A.K.; Chulan M.; Sharif N.
Format: Conference paper
Language:English
Published: American Institute of Physics Inc. 2017
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85036655908&doi=10.1063%2f1.5012164&partnerID=40&md5=712d37c7a4a97b57bd9ddaaddb4cc530